Ask your audience data anything.
Tenetic turns complex Comscore Intelligence data into answers anyone can get. Ask in plain business language and receive a result you can trust, with no SQL and no waiting on a data team.
Region 2
Region 3
A simple question should not need an analyst
Behind "which property had the highest audience?" sit datasets, joins, metric definitions and time rules. Tenetic closes that gap.
Without Tenetic
- Simple questions wait on analysts and engineers
- Two people define "audience growth" two ways
- Wrong joins and aggregation inflate the numbers
- Trust in results drops, and so does self-service
With Tenetic
- Business users ask and get answers directly
- One agreed definition for every metric
- Correct relationships and aggregation built in
- Every result can be checked and validated
Analysis the way business teams think
Properties, audiences, regions and time periods, not tables and joins.
Audience analysis
Size, reach and engagement with consistent metric definitions.
Property analysis
See how each property performs and compare them side by side.
Category analysis
Understand which categories lead and which are shifting.
Geographic analysis
Break results down by region to see where audience sits.
Time-based analysis
Month over month, year over year, and long-run trends.
Rankings and growth
Top performers, comparisons and growth, calculated the same way every time.
Your team sees the question. Tenetic handles the rest.
Datasets, relationships, metric rules and aggregation stay out of sight, so insight reaches the people who need it.
From Comscore data to a business answer
Four steps take raw source data to a result a business user can act on.
Comscore Intelligence
The source data, understood and prepared for analytics.
Analytics environment
Trusted data with clear relationships and standard metrics.
Databricks Genie
The natural-language assistant that reads your question.
Business user
Gets a clear answer, with the logic behind it.
Built so people can rely on the answer
Easy to use only matters if the numbers are right.
Governed
Data is managed and controlled in one place, with clear visibility of who can see what.
Consistent
Audience, reach, share and growth each have one definition across every question.
Validated
Answers are tested for the right data, metric, filters and aggregation, however a question is phrased.
One platform for everyone who works with the numbers
Business users get answers on their own, and technical teams stop fielding the same requests.
Business users and leaders
Reliable figures for decisions, without waiting for a report.
Business and data analysts
Explore faster and check results against the underlying data.
Data and analytics teams
Define metrics once and manage data in a governed environment.
See Tenetic on your data
Tell us the questions that matter most and we will show you how Tenetic answers them.